Video Break: Natural Capital Project

The Natural Capital Project is a partnership between The Nature Conservancy, the World Wildlife Fund, University of Minnesota’s Institute on the Environment, and Stanford University’s Woods Institute on the Environment that seeks to understand and value environmental services in a way that is tangible and immediate: through money.

It’s great that we can appeal to people’s intrinsic sense of environmental worth in outreach and often get them to express it. (That sunset is beautiful!  I like clean beaches to play on.  I enjoy fishing for mahi mahi.  I like breathing oxygen!)  But these rather subjective sentiments don’t always hold up in political circles.  If we can attach monetary amounts to ecosystem services, and not simply ecosystem products, we might make more headway in stressing their importance to human health and economies.  Check out NCP’s website to learn more!